1984–91 Jeep Grand Wagoneer Values Keep Climbing

Even as luxury SUVs from BMW, Mercedes-Benz, and Jaguar dominate affluent neighborhoods, the roots of America’s love for high-dollar 4x4s trace back to Jeep. While GM introduced the Suburban in 1935, Jeep elevated the SUV from utility to luxury with the Wagoneer in 1963.

The Grand Wagoneer: A Luxury 4x4 Pioneer

The original Wagoneer was groundbreaking:

First production 4x4 with independent suspension

First 4x4 with an automatic transmission

Offered power steering, air conditioning, and a radio — rare in trucks of the era

By 1984, Jeep renamed the original SJ-body Wagoneer the Grand Wagoneer, emphasizing luxury. Features included Quadra-Trac 4WD, leather seats, woodgrain trim, power seats, cruise control, and a roof rack. Chrysler’s acquisition of Jeep in 1987 didn’t change much — they even improved build quality and added extras like an electric sunroof in 1988.

Why Values Are Rising

Rarity and desirability are driving Grand Wagoneer prices higher:

1991 Grand Wagoneer (#2 “Excellent” condition) — $36,900

Same model in #1 “Concours” condition — $62,200

Average bi-monthly value increases over the last decade: 2–6%

Recent updates: 27% and 10% rises

A wide gap exists between conditions:

#4 “Fair” 1984 six-cylinder — $6,300

#1 “Concours” same year — $40,900

#3 “Good” driver — ~$20,000

Collector Interest

Interest continues to grow, with Gen X and Millennial buyers making up 41% and 25% of insurance quote activity, respectively. Hagerty reports a 16% increase in quotes over the past year, signaling strong demand for these vintage luxury SUVs.

Timeless Appeal

The Grand Wagoneer remains unique, blending luxury, practicality, and off-road capability. Its long production run (1963–1991) and iconic design make it a coveted collector vehicle. With Jeep planning a new Wagoneer in 2021, interest and prices for originals are expected to continue climbing.

Everything that made the Wagoneer great back then makes it great today. Its rising value suggests this trend isn’t slowing down.