Jeep Grand Wagoneer: The Icon Returns in 2021
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After decades of nostalgia, the Jeep Grand Wagoneer is set to return in 2021. Fiat Chrysler Automobiles (FCA) announced a $4.5 billion investment in Detroit-area manufacturing capacity, paving the way for the Wagoneer and Grand Wagoneer to rejoin the SUV market.
These vehicles will compete with the likes of the Chevrolet Tahoe, Lincoln Navigator, and Range Rover—a modern take on a classic American luxury SUV.
A Legacy of Enthusiasts and Restorations
For fans who can’t wait until 2021, the original Wagoneers remain highly sought after. Wagonmaster, a family-owned restoration company in Kerrville, Texas, has been restoring Grand Wagoneers since 1992, selling thousands to nostalgic buyers around the world.
“Almost every one of our customers has a story about why they want one,” says Chip Miller, owner of Wagonmaster. “A grandfather drove one, another rode in one to school and loved it. I’ve heard everything.”
The Grand Wagoneer is remembered for its square grille, wood-panel siding, leather interiors, and off-road capability—an SUV that combined rugged utility with luxury long before the segment existed.
From Family Tradition to Business
Chip Miller’s father, Leon, first fell in love with the Wagoneer in 1978. Loaded with leather and woodgrain trim, it was the ultimate combination of style and practicality. After Chrysler discontinued the model in the early 1990s due to rising gas prices, Leon restored a used Grand Wagoneer. That restoration eventually grew into Wagonmaster, a thriving business that now ships restored vehicles to locations from Nantucket to Kuwait.
Restored Wagoneers today sell for $60,000 to over $90,000, with “hotspots” of ownership in Memphis, Nashville, the Carolinas, Florida, and California.
The Jeep Brand Today
FCA has ambitious plans for Jeep:
Global Jeep sales have risen from 337,716 in 2009 to 1.58 million today.
FCA projects up to 3 million Jeeps annually by 2022.
Despite secrecy about the new Wagoneer design, the brand’s growth underscores Jeep’s enduring appeal.
Whether it’s a restored classic or the forthcoming 2021 model, the Grand Wagoneer continues to capture hearts, blending heritage, luxury, and off-road capability like no other SUV.